Are You Fluent In Beauty Lingo?

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“Face of the Day” (a.okay.a. #FOTD) is an Instagram hashtag staple. Derived from the fashion-focused “Outfit of the Day” (#OOTD), it’s used to flaunt daily make-up seems. It will also be used in conversation, for example: “I woke up late and had no time to get prepared, so mascara and tinted lip balm should be my FOTD.”

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The new disruptive objects aren’t even essentially better or more powerful. They could cause disruption by being low-cost or simple enough for mass adoption, after which, as is the case with most computing devices, they grow faster, extra highly effective and better over time. There’s the common chorus of consumers not even understanding they wanted something till it was brought into being, and that’s true of many disruptive technologies.

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